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2021 Holiday Trends & 2022 Drinks Preview

SipSource analysts and industry veterans Danny Brager and Dale Stratton forecast what to expect this holiday season and preview trends that are emerging for 2022. They look at what's hot and what's not in wine and spirits this holiday season, they discuss what role RTDs will play in the coming months, and what SipSource CSI tells us about 2021 on- and off-premise trends. Recorded on Tuesday, October 26. 

PANELISTS

Dale Stratton

Dale Stratton

Analyst

SipSource

Danny Brager

Danny Brager

Analyst 

SipSource

KEY TAKEAWAYS:

 

  • Holiday 2021 will be big (vs 2020)

  • Spirits will continue to gain share in 2022

  • Luxury wine is strong while below Premium struggles

  • Supply chain disruptions will impact select segments

  • On-premise recovering but there is a long road ahead

  • Convenience based solutions will drive growth – along with flavor, health & wellness related attributes

WEBINAR RESOURCES:

 

  • 2021 Holiday Trends & 2022 Drinks Preview Slide Deck

  • September SipSource CSI Press Release

CONTACTS:

  • Media Inquiries: Send follow-up questions to Michael Bilello at michael@wswa.org.

  • To learn more about SipSource, contact Nicole Anderson at nicole@wswa.org.

  • Interested in becoming a WSWA member? Contact Catherine McDaniel at catherine@wswa.org.

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